Getting Google AdSense approval is a major goal for many bloggers and website owners. AdSense allows you to earn money by showing ads on your website, but approval is not automatic. Many beginners face rejection because they do not fully understand the Google AdSense approval requirements.
This detailed guide explains all the important AdSense requirements in simple English. If you are a beginner and want to get approved without repeated rejections, this article will help you prepare your website correctly.
What Is Google AdSense?
Google AdSense is an advertising program that allows website owners to earn money by displaying ads. Google shows relevant ads on your site, and you earn money when visitors view or click on them.
However, Google only approves websites that meet its quality and policy standards.
Why Understanding Google AdSense Approval Requirements Is Important
Many beginners apply for AdSense without proper preparation. This often leads to rejection.
Knowing the requirements helps you:
- Avoid common mistakes
- Build a high-quality website
- Save time and effort
- Increase approval chances
Basic Google AdSense Approval Requirements
Before applying, make sure your website meets these basic conditions.
1. High-Quality and Original Content
Content quality is the most important factor in AdSense approval.
Your content must be:
- 100% original
- Helpful and informative
- Written for real users
- Free from plagiarism
Thin, copied, or auto-generated content often leads to rejection.
2. Sufficient Content on Your Website
Your website should not look incomplete.
General guidelines include:
- At least 15–20 quality articles
- Each article should be 800+ words
- Content should cover your niche clearly
More quality content increases trust.
3. Clear Website Navigation
Your website should be easy to navigate.
Visitors must be able to:
- Find posts easily
- Use menus without confusion
- Navigate on mobile devices smoothly
Good navigation improves user experience.
4. Important Pages Are Mandatory
Google requires certain pages for transparency.
You must have:
- About Us page
- Contact Us page
- Privacy Policy page
These pages show credibility and trust.
5. Website Must Follow Google AdSense Policies
Your website content must comply with AdSense policies.
Avoid content related to:
- Adult material
- Copyright violations
- Illegal activities
- Hate or misleading information
Policy violations result in rejection.
6. Mobile-Friendly Design
Most users browse websites on mobile devices.
Your website should:
- Be responsive
- Load properly on mobile
- Have readable text
Mobile optimization is essential for approval.
Also Read: Blogging Mistakes Beginners Should Avoid: A Complete Guide to Start the Right Way
7. Fast Page Loading Speed
Slow websites create poor user experience.
Improve speed by:
- Using optimized images
- Choosing a clean theme
- Avoiding unnecessary scripts
Fast loading improves approval chances.
8. Proper Domain and Age
Your website should have a custom domain.
Tips:
- Avoid free subdomains
- Use a professional domain name
- Let your site age for a few weeks
Older websites often get approved more easily.
Common Reasons for Google AdSense Rejection
Low-Value or Thin Content
Content without real value leads to rejection.
Insufficient Content
Websites with very few posts are often rejected.
Poor Navigation
Confusing layout affects user experience.
Policy Violations
Restricted or copyrighted content is not allowed.
Also Read: How to Start a Blog on Blogger Step by Step: A Complete Beginner’s Guide
Tips to Increase Google AdSense Approval Chances
- Publish helpful, in-depth articles
- Focus on one clear niche
- Use a clean and simple design
- Remove unnecessary pages
- Check policy compliance before applying
Frequently Asked Questions (FAQs)
1. How long does Google AdSense approval take?
Approval can take from a few days to a few weeks.
2. Can a new website get AdSense approval?
Yes, if it meets all quality requirements.
3. How many articles are required for AdSense approval?
Usually 15–20 quality articles are recommended.
4. Does traffic matter for AdSense approval?
Traffic is not mandatory, but quality matters more.
5. Can I reapply after rejection?
Yes, after fixing the issues mentioned.
6. Is AdSense approval guaranteed?
No, but following requirements increases chances.
Also Read: What Is Digital Marketing for Beginners? A Complete Step-by-Step Guide
Conclusion: Prepare Your Website the Right Way
Understanding Google AdSense approval requirements is the key to getting approved successfully. AdSense focuses on user experience, content quality, and policy compliance.
If you build a helpful, original, and well-structured website, AdSense approval becomes much easier. Take time to prepare your site, follow the guidelines, and apply confidently.